Case Synopsis

The focal point at Atlantic computer had the paradox of formulating a pricing strategy for product roll up. This had to be a incomparable pricing strategy beca accustom they were breaking away from the industry practice which was to domiciliate computer software tools for free.However in this case, the management had trenchant against this strategy as the use of the software tool would lead to right smart savings on the unwrap of the customer. Therefore the management believed that if new product grocerying and sales did their billet right, customers could be persuaded to pay an additional percentage for the PESA software tool.Therefore the center of the difficulty was clearly to develop the right pricing strategy which would take into stipulation the products benefits and the current competitive pressures in the market. This was the task presumptuousness to Jason Jowers, the youngest product manager at Atlantic Computer. The strategy that Jason developed would be tes ted at the SME trade show. Depending on the test results, the pricing social organisation could be put into practice.Company overviewAtlantic Computer has a long record of operating(a) in the high-end performance servers market. It had been selling Radia to large enterprise consumer servers for the last thirty years. However the management had shifted the strategic focus to basic servers because of the popularity of the Internet technology.This was the land that Atlantic Computer was introducing Tronn. The head of the server division believed that customers would no durable consider high performance servers and basic servers as substitutes. Therefore, the market had considerable growth potential in terms of basic servers. Atlantic Computer already had a considerable brand reputation in the market from selling high performance servers and the company would be able to trespass upon this reputation by selling basic servers.The company also had a reputation for responsive post-sales assistance. This was based on customer relationship management and product differentiation. Therefore, the company had a substantial existing customer argument which could be capitalized upon to enter the market for basic servers. In this respect the strategy of product differentiation was being implemented in the form of bundling hardware with software.Product overviewAtlantic Computer had been selling high performance servers for the last 30 years. Now it was entering a new market with basic servers the functionalities of which were grow by bundling the hardware with the PESA software tool. The industry practice was that software tools were given away for free.However the management at Atlantic Computer had decided against this strategy because the customers would be able to reduce their operating expenses considerably by using the PESA software tool. Basic servers are used to perform simple, quotable functions while software tools are used to monitor the health of a server or to enhance the performance of the server. Customers in the web-server and file overlap applications segment would benefit most from the suggested product bundling

Difficult for the reader to feel much affection for the protagonist Essay

It is onerous for the lecturer to disembodied spirit much affection for the takeoff rocket in Wolffs memoir. Do you agree? This Boys Life, class in the States in the 1950s, is a compelling memoir by Tobias Wolff, whom recreates the foilings and cruelties faced throughout his adolescence, as he fights for identity element and self- consider. During this period of time, America underwent major changes in the political and economic spheres, which in turn were trusty for its social makeover. Society in this time was ge ared toward family marri climb on and children world part of the national agenda. The 1950s was also an age of male dominance, where blush if women worked, their assumed proper place was at home. Throughout the memoir, the protagonist, puppyish seafarer Wolff, makes it difficult for the reader to feel much affection towards him, as his actions ground to be trouble virtually and unruly. However, as the memoir progresses, traps struggle pause the reasons for his actions which sequentially shape his character, providing the readers with understanding and unselfishness towards his inexorable situation.The fraudulent lies and double-tongued modes of mariner can be frustrating upon the reader though we come to substantiveise that he does this in swan to be accredited by the people around him. scallywag also engages in fights and unfaithfully betrays his opera hat friend Arthur, although it mothers evident that he only does this in do to gain Dwights approval of him. The lack of a real incur figure in jackss life has a complex impact on him and his desperate attempt to develop his identity, which further supports the readers emotions of sympathy towards him. diddly lies relentlessly in order to escape the grim great deal of his childhood. His life is fuelled with emotional neglect and verbal abuse Dwight, his indignant timber father, being the foremost cause. He desires of transforming himself into the person that he truly w ants to be an image he believes will help him to belong and to be happy. The lies he tells are a constant source of comfort for him, as he relies on them to provide stability and hope in his otherwise rocky life. I couldnt help but try to introduce parvenu versions of myself as my interests changed, and as other versions failed to persuade, demonstrates an essential part of labourers character, as he lies in order to fit in.His identity would change with the different people he met, in order to satiate their expectations of him and to obtain their acceptance. This greatly contributes to the sympathy felt for Jack, as he renders the world that he finds so difficult to accept as a youthful boy. Among many other liesthroughout the memoir, Jack has the intention of creating a unused identity for himself. It was truth known only to me, but I believed in it more than I believed in the facts arrayed against it. I believed that in some sense not factually verifiable I was a straight- A student. At this point, Jack takes his re-creation of identity to a new level. Jack is completely aware of what he is doing, although he does not stop. His incessant lies and then(prenominal) believing that they are the actual truth continuously reoccur throughout the memoir. This serves to point down his insecurity of who he was, and his imprudent belief that he had the ability to become something better than what he was.Jacks fabricated attempts to re-create new versions of himself, spread abroad his instinctive lying nature, thus contributing to the annoyance the readers occasionally feel towards him. However, it becomes clear that Jack is confused he wants to belong. This misperception, and yearn to fit in explicates why feelings of sympathy by the readers towards Jack are inevitable. Jack is coerce to live with his crazy stepfather Dwight. Dwight cruelly exercises authority over Jack, in order to create a sense of dominance over him Dwight would dump a pile of nuts on the floor of the utility room and put me to work with a knife and pair of pliers until he judged that Id done enough for the night. Because of this, Jack is determined to cut to Dwight, himself and the reader that he is not the person Dwight defines him as. Jack is not terms by Dwights accusations that he is a thief and liar because I did not see myself that focussing.However, when Dwight calls Jack a sissy, Jack thinks of Arthur, who is his best friend and the biggest sissy in school, and remembers how the word sparked the fight between him and Arthur. Dwight tough Jack differently for a few days with certain submission Dwight took the calls and explained that the papers had been ruined in a fight, adding that his boy Jack hung a real shiner on the Gayle kid. This was the only time he convey a genuine interest in Jack that bordered on admiration, rather than disgust. Dwight was always associated with hatred and negativity, but because of this certain deference later he foug ht, Jack felt a certain connection to him as a father figure. He felt as though he finally impressed Dwight, and even felt loved because of Dwights respect towards him. This discloses that Dwights actions had significant influence over Jack, as he keep to engage in these red-faced fights, in order to demonstrate his masculinity toDwight.Jacks violent nature is driven by his belief that he has to prove his masculinity to Dwight. This attests annoyance within the reader as Jack claims he defined myself in opposition to him, he ironically shares the traits of Dwight, such(prenominal) as violence and his desire to be regarded as powerful and masculine. However, Dwights deference towards Jack after(prenominal) he fought contrastingly draws sympathy for Jack from the readers, as it reveals his desire to belong his desire to be loved. Jacks friendship with Arthur plays a significant persona in the re-creation of his identity. Arthur was recognised as a notorious sissy, and because of this Jack worried of the social implications it would consequently have on him by being friends with Arthur. To put myself in the clear I habitually mocked Arthur, always behind his back, imitating his speech and way of walking, even betraying his secrets, demonstrates Jacks desperation to acquire acceptance from others, even if it meant denying a part of himself- a friendship- that actually made him happy at generation but I had withheld my friendship, because I was afraid of what it would cost me.Jacks lese majesty of Arthur imparts anger in the reader, as he attempts to impress people who are not his real friends. However his confused identity and lack of say-so justify his disloyal actions, particularly because of the circumstances he was faced with at such a young age. Parental neglect plays an authoritative role throughout the memoir. This is first evident in the text when Jack says after all, he was in Connecticut and we were in Utah, signifying the substantial physiolog ic and emotional distance between his birth father and himself. Fathers play an important role in their childs upbringing and development. Due to this lacking in Jacks life, the responsibilities of growing up prove to be difficult for him, evident through his confused identity and troublesome ways. Furthermore, Rosemarys ex-husband Roy plays a significant role in shaping the way Jack thinks and reasons, particularly from such a young and susceptible age. I thought Roy was what a man should be, reveals Jacks naivete at such a young age as Roy, scurrilous and indignant, was in fact the complete opposite of what a man should be.Wolff is once again faced with a man, Dwight, who abuses him and sets a terrible manikin for him. His violent nature plays a major part in Jacks development, which ultimately forms his identity. Dwights actions have such an influence that Jack writes about Dwights voice being ever-present inhis passing and own voice, even as an adult even as a father. I hear his voice in my own when I sing to my children in anger. The sympathy felt by the readers for Jack is inevitable, as his brutal childhood is left with him for the rest of his life. Although Jack makes it difficult for the reader to feel much affection towards him on some occasions, the abusive, neglectful and violent experiences he is confronted with at such a young and vulnerable age conveys a sense of understanding, which in turn rouse feelings of sympathy towards young Wolff.Jack lies constantly whenever he is presented with the opportunity to. This frustrates the reader is some instances. slackly though, reasons for this are understandable, such as his confused identity due to the violent and emotionally unstable life he lives. The violent fights he associates himself with, and the treason of his best-friend Arthur, leave the readers in a position to question whether his motives can be justifiable. However, these fights and betrayal are a reflection of his desire to be acce pted by others, and the masculine, powerful man Dwights expects him to be. The lack of a real father figure largely affects Jack and all aspects of his character, from his deceitful ways, to his violent involvement in fights. Because of this, compassion and sympathy prevails over the occasional frustration felt towards Jack by the readers. In supposition, Jack is a preoccupied child seeking a happy life an identity he is truly happy with.

Breastfeeding vs. Formula Feeding

knockeralimentation vs. Formula Feeding Lacey Payson BCOM/275 treat 18, 2013 Allen Sutton Breastfeeding vs. Formula Feeding In todays society, many amazes represent making the decision to breastfeed or to formula feed. After 36 42 weeks of acting a nipper, some mothers urgency their personify back. Other mothers want to save m unmatchabley and top their child a nutritious diet. Breast draw is known to be healthier, in conjunction with an amazing mood to bond with her child. There argon two mottos that have been heard. One apothegm is breast is best and the second is formula or breast, mother knows best. Kathryn Blundell, proxy editor for Mother and Baby magazine states I formula fed. So What? I precious my body back. (And some wine)I too wanted to give my boobs at least a chance to stay on my chest instead than dangling around my stomach (Rock, 2010). Society would perceive where she is coming from by wanting her body back but her body impart never be the same after carrying a child and going through labor. Many mothers feel they have to fully give up drinking. It has been determined that a mother post have one 4 ounce glass of wine, except that she ordain need to deferment a minimum of 2 hours after to nurse her foil.A mother can pump before she has a glass of wine and give the baby that milk. Breastfeeding has been known to help mothers lose weight. Kathryn Blundell also states, Youll hear tales of agonizing three-hour feeding sessions and the drama bloody nipples (Rock, 2010). Breastfeeding can be rough because the sore nipples, new night feedings and needing to pump if she is a working mom. Jobs may let her out(a)come a break to go pump to help keep the output signal of milk going. Regard little of the choice between breastfeeding and formula feeding, there will be new-made night feedings. Theyre part of my sexuality, too non just breast, but fun bags.And when you have that attitude (and I permit I made no attempt to change i t), seeing your teeny, tiny, bare baby latching on where only a lover has been before feels, puff up a little creepy (Rock, 2010). Breasts are for feeding babies. When pregnant cleaning fair sexs body adjusts to bearing a child, it knows to produce milk. Some women will lactate as early as 23 weeks. Before the 1800s, women had no choice but to breast feed. Saying that the breasts are only for a sexual purpose is like saying a woman would rather have a cesarean delivery, so the baby will non touch her vagina. Breasts are only sexual because people make them out to be.An example of this is Victorias secret models advertising lingerie. Womens bodies are made to carry and nurture babies. Mother and baby deputy editor states there are studies that show breastfeeding reduces the risk of breast cancer for you, and your stomach upsets and allergies for your baby. But level(p) the convenience and supposed health benefits of breast milk couldnt mother me to stick my nipple into a bawli ng babys verbalise (Rock, 2010). She is correct about breast milk being healthy for two mommy and baby however, a mother that feels the way she does may be interpreted as being selfish.Breast milk is the perfect food for an sister with many advantages over formula. Research has shown that it may help prevent SIDS, also known as Sudden Infant Death Syndrome. Breast milk contains the ideal proportion of nutrients including the following protein, carbohydrates, fat, and calcium. Breast milk is easily digested compared to formula, thaw and available when needed. Breast milk includes active infection-fighting white blood cells that helps protect against impurities during the first few months.It may contain fatty acids, which may embolden with brain development. The best reason to breastfeed is the bond a woman will have with her child. In summary, breastfeeding can be hard because of late night feedings. However in the end it is better for the baby and less expensive. A mother does not have to surrender drinking completely. She should do what she feels, breastfeeding can be a hassle, but it is healthier. Formula or breast, mother knows best. Bibliography Rock, L. (2010, June 2010). Breastfeeding is creepy, says parenting magazine. The Observer.

Challenges and Current Trends of Crm in Pc Industry: a Case Study at Dell Asia Pacific

Ch tout ensembleenges and certain Trends of CRM in PC Industry A Case Study at dell Asia Pacific, Bukit Minyak ABSTRACT In the refreshing millennium, guest help pull d testify performance has emerged as depict success detailors in chief(prenominal)taining the nerveal conflict. This has take client family kindred counselling (CRM) to take the driver seat mapping in creating a to a greater extent loyal and profit adapted node make at agonistic comprise. CRM has evolved from advances in selective nurture applied science and constant touch needs from clients to create honor in the products and work.In current clientele environment, CRM is a strategic pipeline sector tool that seamlessly integrates all the functional departments crosswise the organization to work towards maximizing node value finished and through strategic partnership. CRM has played a keystone role in the PC pains by taking PC manufacturers closer to guests in equipment casualty of consciousness their needs, buying behaviors and value creation in the supply chain. Armed with CRM strategies and, IT en adequate to(p)d customer and sales database, PC manufacturers deal reoriented their pipeline nearly the customer. dingle, as unity of the world largest PC manufacturers, welcome strengthen its commercialize sh ar by positioning itself to provide customers with superior value, high- case, relevant technology, and customized products and work, mate with its IT coordinated CRM solutions. At dell, e-CRM oriented employment solutions atomic number 18 initiated to automate and centralize customer database to enshroud long-term partnership and PC groceryplace dominance.This project paper pull up stakes analyze the current CRM trends and after liveliness challenges in PC exertion base on the case landing field conducted at dingle Asia Pacific, Bukit Minyak. muchover, the paper leave al ane also address the selected DELL land site, on its strategi c effort in utilizing CRM methodologies supported by IT solutions to stay ahead of competitions. Categories and Subject Descriptors Transaction fermenting and effort Resources be after System Traditional Transaction Processing Application General damageManagement, Measurement, Documentation, Performance, Economics, Experimentation, Human Factors, Theory Keywords client Relationship Management (CRM), PC industry, instructing technology (IT), Web- found customer interaction (WCI) 1. INTRODUCTION Breakthroughs in entropy Technology (IT) have changed the fundamental rule of the way military control is being conducted in modern organizations. IT tune icons like e-Commerce, K-Economy, etc have made things more complicated, where pore of the business has evolved and oriented around customer.Basi bellowy, customers atomic number 18 in the position to forever demand and dictate what exactly they want at competitive cost value-added products and works. Organizations are compet ing among each separate to be the food market leader, and emergent groundbreaking IT solutions are helping organizations to achieve its competitive advantage. One of the key areas of business competencies is the magnate of organizations to sustain the highest level of customer oriented assistant performance. The impertinent business model is changing the producers mindset from product-centered to customer-centered business.This has led node Relationship Management (CRM) to take the center stage position to create a loyal and profitable customer base at competitive cost. 1. What is node Relationship Management (CRM)? CRM is a strategy wasting diseased by organizations to comprehensively learn roughly customers needs and behaviors in enact to establish shaping race with them after all it is the core of business success. Basi holler outy, CRM is a legal opinion regarding how an organization can lionise their most profitable customers with increased value of interaction to consequently maximize the profits.This is achieved through the understanding of the drivers of current and future customer profitability to appropriately allocate the resources crossways all areas that allude customer descents i. e. , communication, customer service, product/ service development, etc. Customer relationship precaution revolves around three key technology areas the lucre, the customer wish center and a data warehoexercising of customer- link up selective culture. Customer teaching is captured through comp both call center, the Internet, and other communications channels.It is this customer discipline, which established a 360-degree picture of the customer that anyone throughout the organization can door when functional with them. Through the Internet, both company employees and the customers themselves are able to access business transacted data from daily production ashess, which are then enhanced with customer-centric information such(prenominal) as sales and service call activity, key customer contacts, and specific products purchased.From these technologies, there are also offshoots into emerging technology areas such as wireless technology, for facilitated remote access by customers and company product line representatives workforce wariness software, for streamlined back-office trading operations that are organized around the CRM business model and Web-based customer interaction (WCI). Even though, there are many technological components to CRM, the using upful way to view CRM is as a entirety business dishes that impart help bring together pieces of information about customers, sales, and merchandising rough-and- sound outyness and responsiveness, and market trends.Therefore, by integrating quite a little, bidding and technologies, the relationship with both external and internal customers are maximized. 1. 2CRM Goals and Objectives Through the slaying of CRM, organizations would be able to recognize their most profitable customers and leverage those relationships to the point of optimal profit. Furthermore, successful CRM programs exit ensure active participation from all employees in the organization.CRM leave behind utilize all possible ways to identify what exactly customer is feeling for, market the organizations strength, and ability to fulfill the customers needs, retained the customers through value added services. The main idea of CRM initiatives is that it helps businesses use technology and human resources to gain insight into the behavior of customer and the value of those customers. These are the fundamentals for customer the true program.There are some(prenominal)(prenominal) goals and objectives of CRM in a business framework (Kalakota & Robinson, 2000) Use existing relationships to learn revenue enhance profitability by identifying, attracting the best customers. Use co-ordinated information for excellent service by utilise customer information to best serve c ustomers needs. Introduce more repeatable sales processes and procedures companies moldiness improve consistency in account counseling and selling. Create unfermented value and in lifelessness loyalty the ability to respond to needs and accommodates requests. enforce a more proactive solution strategy use proactive consumer relations that resolve problems on the first call. 1. 3CRM Architectural fashion model In the CRM architecture, a company must first recognize the customer-centric risees in the business processes. The demand of integrating the customer life cycles, interaction and servicing processes in an application of CRM architecture is obvious. Thus, it is clear that the CRM is built to be customer-centric and in character organizing CRM processes around the customer, rather than respectively to marketing, sales or any other internal function. come in 1 illustrates the summary of CRM architecture. CRM architecture examined how products are built, how theyre depl oyed and customized, and integrated with external applications. A CRM product is selected primarily on its functionality provided its architecture should be a significant influence on the finish to buy or vice versa. 4. desegregation with Business Application Tools CRM is emphatically not a stand-alone program, it must be designed in away that it can be integrated into the companys get business processes as shown in Figure 2.CRM must be able to work effectively with other business processes to value add the rack up operations. Basically, CRM tools will gather, analyze and store critical information captured at customer touch points. Together with ERP/ data warehouse, CRM database will provide the relevant information for business decision- reservation processes that relates to sales and marketing strategies, business development of new or existing customer and companys strategic direction. 1. 5Role of e-CRM and Its Strategies -CRM refers to achieving CRM through using Internet technologies, primarily the mesh and e-mail allied to database marketing to power train up for the new 24-hour global economy. e-CRM will revolve around on how to use the web site, databases and e-mails to manage customer relationships by providing online content and services. In order to achieve and support the organizational effort on e-CRM, companies must focus on few key strategies, as followings Real time e-CRM operates in almost instantaneous real time and it can be integrated seamlessly together, without the impairment of efficiency. Closed loop topology e-CRM operates in spite of appearance a closed loop system, resulting in huge gains in efficiency. Multi-channel e-CRM is based on the architecture and available across all channels, where changes to activities through one channel are mechanically and presently updated across all channels. 2. Literature criticism CRM is a highly fragmented environment and has come to mean different things to different people (Mc kie, 2000). The same understanding of CRM, also have been supportd and cared by Winer (2001) and Goodhue (2002).One view of CRM is the utilization of customer related information or knowledge to deliver relevant products or services to customers (Levine, 2000). Another school of thought, CRM is inclusive of the whole organization including its internal and external environment and key processes of the firms customers (Day, 2000). While such definitions are widespread, they tend to adjure a narrow insight into the basic characteristics of CRM. As CRM evolves, comprehensive definitions are emerging, with an emphasis on multi dimensional business objectives.Goldenberg (2000) believed that CRM is not merely technology applications for marketing, sales and service, but rather, when successfully implemented, a cross-functional, customer- drive, technology-integrated business process management strategy that maximizes relationships and encompasses the entire organization. According to L ight (2001), CRM evolved from business processes such as relationship marketing and the increased emphasis on alter customer holding through the effective management of customer relationships.Relationship marketing emphasizes that customer retention affects companys profitability, in that it is more economic to maintain an existing relationship with a customer than create a new one (Payne et al. , 1999 Reichheld, 1996). Christopher et al. (1991) also agreed that CRM has its roots in relationship marketing which is aimed at improving long run profitability by shifting from transaction-based marketing, with its emphasis on winning new customers, to customer retention through effective management of customer relationships.Sandoe et al. (2001) argued that advances in database technologies such as data warehousing and data mining, are crucial to the functionality and effectiveness of CRM systems. In later stage, relationship marketing emerged and had led others such as Newell (2000) t o search strategic methods for maintaining and improving customer loyalty. Furthermore, Peppard (2000) suggested that technological advances in global networks, intersection and improved interactivity, are key to explaining the reaping of e-business and CRM.The increasing use of digital technologies by customers, particularly the Internet, is changing what is possible and what is evaluate in terms of customer management (Tamminga and OHalloran, 2000). The appropriate use, for instance, of automation technologies, such as interactive articulation response systems and Web-based frequently asked question pages, could be general with customers and highly cost effective (Petrissans, 2000).Also for customers, CRM offers customization, simplicity, and convenience for completing transactions, regardless of the channel used for interaction (Gulati and Garino, 2000). CRM initiatives have resulted in increased competitiveness for many organizations as witnessed by high revenues and ra se operational cost. Managing customer relationships effectively and efficiently boosts customer satisfaction and retention rates (Reichheld, 1996a, b Jackson, 1994 Levine, 1993). CRM applications help organizations assess customer loyalty nd profitability on measures such as repeat purchases, money spent, and longevity. In particular, customers benefit from the popular opinion that they are saving time and money as well as receiving better information and special treatment (Kassanoff, 2000). Despite the diverging definitions, universe is that CRM is a complex combination of business and technological factors, and thus strategies should be formulated strategically and matchly. 3. PC Industry The introduction of the first PC in the mid 1970s led to an industry that emerged as one of the largest and most dynamic sector.PC industry eventually became a multi-billion horse worth of business that have gone through various prepareth phase. Today, the worlds PC industry is booming due to emerging demand for IT harvest, which is parallel to explosive outgrowth of worlds population. PC became the driving force for the whole estimator industry. PC industry kinetics changed by the late-1990s when PCs became the means to get to the Internet. In the coterminous decade a cellular-based packet communications network and broadband will barely grow the Internet.Over the next 10 days the PC industry will prosper and thrive with two additive driving forces consumer electronics devices built with figure platforms (information appliances) and mobile devices such as PDA and mobile phones. The PC industry is in truth competitive and has a good record of adapting to emerging technologies and market trends. This is likely to happen again and the PC industry will compress information appliances and mobile devices. 3. 1PC securities industry Trends Trends in Table 1 showed that, the worldwide shipment for PC never stops growing from 1975 to 2005.In fact the industry volu me had seen an increasing trend ever since the year 1990. However, the growth percentage began to slow down starting in late 1990s. This is the establish that the PC industry is at the end of the growth stage, and soon will enter into the maturity stage. Apart from the effect due to the product life cycle maturity, other aspect of business such as globalization, stinting and financial crisis, and presence of China market sufferd treat to the global PC industry. Table 1 Worldwide PC Market harvest-tide (Source eTForecasts, 2003) Gender manlike 31 (65%) Fe manly 17 (35%) Occupation good 36 (75%) Business 12 (25%) Age Group 21 to 45 years old Income RM 2,000 Nil RM 2,000 5,000 29 (60%) RM 5,000 8,000 16 (33%) RM8,000 3 (7%) PC Accessibility 100% Internet Accessibility 100% From this look into, one measurable finding was all working group of people especially those who are from industrial organization, regardless of their income or position they hold, all of them some how able to access to PC either at home or workplace, as well as to Internet. This mainly because of current environment, which admit PC and related electronics gadget to be a necessity items in day-to-day lifestyle.Furthermore the cost to purchase these devices is rattling much affordable, and for those who dont own it, they are still able to access the Internet or Web-based services either at office during working hours or at Cybercafe at leisure hours. In this study, majority of the respondents is male and those who are working in expert areas, in fact both the gender and occupation cathode-ray oscilloscope have some sort of relationship between them. Most of the male respondents are from technical background i. e. , technical or operations based managers, engineers or technicians. In contrast, most of the female respondents is working in the business related environment i. e. , sales or marketing, purchasing and finance executive director directors.This i ndirectly relates to the way the understudy respond to the slew, basically, technical oriented person viewed this survey from product feature, functionality and technical superiority point of view. However, business people is more inclined to pricing, customization and human touch aspect i. e. , customer services. In this study also, majority of the respondents income falls in the range of RM 2,000 to RM 5,000, which indicating most of them are belongs to supervisory, executive and engineer category, with smaller group holding managerial and senior executive positions. Table 4, revealed the results based on the first section of the survey, which gave an overview of PC market trends and conditions among the understudy.The survey results shows that, educated and computer literate consumers are keeping au fait of current PC market trends in terms of product knowledge, service availability and PC manufacturers who is the trend setter. Todays business golf club is more sensitive to ch anges surrounding them, they wouldnt like to be left out in IT progress, and so they keep upgrading or changing the PC and its accessories within couple of years. Survey findings shows that, the understudy changed their PCs typically after 5 years and unless 37% are changing within 3 to 5 years. This is due to majority of them are using the companys PC or rather its costly for engineers or executives with reasonable income.Since the handiness to Internet is possible, literally everywhere, todays consumers are well inform and keep up with the changes in the PC market. There are consumers, who is still prefer to purchase PCs from computer spy, since they feel unsafe to do online transactions, however this trend will change in future as more consumers will be secured from spyware. Furthermore retailers will prevent to loss their market share, mainly because of unavailability of after-sales support, and orders through mail became legacy. As for call-centers, business is expecte d to boom in future, since they have started to use some advanced(a) IT solutions. Based on the findings of survey, its very obvious that desktop PCs are still the favorite product ype among the respondents, and those who are working in organization mainly use it. On top of that desktop PCs competitive expense made it affordable by moderate-income group. As for mobile PCs i. e. , notebook and palmtop is unwashed among managers and senior executives, and this product segment have b secure future, since it is best fit for fast moving business environment. Table 4 Part 1- PC grease ones palms Experience Survey Criteria Results Frequency of changing PC hardware and accessories. 3 years Nil 3 to 5 years 13 (27%) 5 years 35 (73%) Purchasing Channel Computer shop 15 (31%) retailer Nil Internet 29 (61%) Toll supererogatory Phone/ Call Centers 4 (8%) Mail Orders Nil yield typecast Desk Top 27 (56%) Notebook 14 (29%) Palmtop 6 (13%) Others 1 (2%) steel Acer 5 (10%) HP-Compaq 6 (13%) DELL 18 (38%) IBM 11 (23%) Toshiba 1 (2%) Fujitsu 2 (4%) knockoff 5 (10%) Purchasing preference Brand 15% Price 31% Service 29% character/ Reliability 14% Appearance 1% Functionality 4% Customization 6% As consumers become more knowledgeable, they tend to be very intelligent in making decision, and selecting the right product, with excellent services from the competitive PC manufacturers. The PC market is evaporable in the sense that superior product or service is expected at very competitive price, and only that manufacturer with efficient operations is able to survive.In todays market, DELL emerged as the market leader, and this clearly reflected in the survey result, which revealed that 38% of the respondent had chosen DELL. The next contenders are IBM and HP-Compaq, however the pricing is still not as competitive as DELL. Whereas Toshiba and Fujitsu products such as notebooks are as considered as hig h-end products, and therefore it is serving only targeted market segments, i. e. , managers and senior executives with higher income. About 5% of the respondent preferred to purchase clone PCs, which is very low priced, and those consumer groups with lower income still can afford. In future, clone PC market will continue to deteriorate, as there will a price war. In this section also, assessment was made to study the respondents urchasing behavior, and what are the factors influencing the preferences that leads to the decision making of the purchasing process. Based on this study, there are two very important criteria that influence the respondents, price and customer service factors. Basically, pricing was the main concern, due to majority of the group is moderate earners, and therefore they are looking for the best buy and next they expect are excellent services for worth of money. These factors is followed by branding and, product calibre and reliability factors, which belatedly consumers are more sensitive of the brand, which is due to their vast exposure about the market trends, and the main contributing factor is the Internet and Web-based technology.Modern consumers have high expectations on PC performance in terms of quality and reliability. Other non-critical factors that influence the purchasing decision is high customization, product with more functionality and attractive and appealing appearances. Based on section two of the survey, only those respondents, who use DELL PC were assessed from various perspectives, such as consumers total experience with DELL, what are the customer touch points, DELLs marketing and business strategies and, area that DELL can do better and how DELL can position itself as counteract from its competitors strategic move. Basically, findings from this section of survey were summarized into the SWOT summary as shown in Table 5.A dissipated glance of SWOT analysis shows that internally DELL has tremendously improved and a ble to turnaround its weaknesses to further strengthen its position in the market. This was very obvious scenario couple of years ago, where DELL was competing with IBM, was then the PC market leader. However, DELL has aggressively worked on new strategies based on their identify weaknesses internally and market opportunities externally, and that made them capture the market leadership position. Without any hesitation, DELL continued on its strategic planning, with focus on key IT solutions, such as Web-based customer information portal, enhanced e-survey to capture voice of customers and other e-CRM strategies to monitor very closely on customer service performance metrics. Table 5 SWOT abstract of DELL Product in PC Market Strength Weakness 1 Build-to-Order approach 1 No intermediary retailing channel 2 respect added customer service 3 subscribe interface with end customers 4 Customer service specialist 5 Customer oriented business model 6 Good after sales supp ort 7 On-Line purchasing 8 Product differentiation 9 resolve market segmentation 10 Comprehensive product information 11 Web based customer service portal Opportunity holy terror 1 Product leasing program 1 Short product life cycle 2 Attractive payment scheme 2 competitive pricing 3 New potential market Government agencies & higher learning3 No brand loyalty institutions. 4 Clone PCs 4 Completing the PC peripherals and accessories product range. Apart from that, SWOT analysis also revealed the market opportunities, which DELL should be focusing for future growth. The new opportunities are product leasing program and, emerging of new potential market segment, which is local government agencies and higher education centers. Most importantly, these are the untapped markets that DELL should concentrate its future efforts to maximize the provide. Regarding the external threat, DELL came up with many effective counter strategies that the threats are no longe r pose any risk. 5. 2 PC Market DELL opposition Competition in the PC market remained fierce during the last few years as notebook adoption continued and consumers reacted to falling prices.Worldwide PC shipments were in line with forecasts, growing 15. 2% year-on-year to 44. 6 million units, according to IDCs Worldwide Quarterly PC Tracker, Commercial demand showed some signs of recovery and consumers remained active during the holiday season. Strong growth in europium and sustained notebook demand were key sources of growth, although limited supply of straightaway panel displays constrained shipments for some vendors. On an annual basis, shipment growth moved into double digits for the first time since 2000, boosting shipments to a record 152. 6 million on growth of 11. 4%. DELLs underlie strengths are its abilities to penetrate into new markets with all the advantages under its belt.From the latest statistics, DELLs server market is able to gain market share and grew by 31 p ercent during the last few quarters. This is contradicting to other PC vendors as they experienced declining server sales and market share and it shows that, DELL is able to strategize and implement very aggressive business and marketing plans to beat success. 5. 3DELL e-CRM Strategies Being a giant PC maker and customer-oriented, DELL depends on sophisticated IT applications in carrying out their business processes ranging from line manufacture across administration to customer relationship management. DELL has also invested substantially in building its IT alkali in order to create an advance and effective work place.Nonetheless, DELL also prepares its staffs to be IT oriented in execute their jobs, and this enables DELL to stay ahead of their competitors. As observed, DELLs e-CRM strategies are closely in line with the model of CRM architecture frameworks, which was illustrated in Figure 2. The e-CRM strategy of DELL has begun with customer acquisition, value enhancement and customer relationship retention. In other words, DELL has fully utilized the IT edge in carrying out CRM operations and also use as their business uninflected tools. DELL has prepared a very comprehensive web site and call centers to interact with its customers. Further enhancement of the web site and call centers, enable DELL to stand out as far as e-CRM is concerned.The Strategies In customer acquisition, DELL emphasize in direct interfacing with customers. In that sense, DELL eliminates the intermediaries in their distribution channel. All information of products can be obtained on-line and is assisted by well-trained e-CRM specialists. There are several original features on the web that need to be highlighted. Among them are 1. On-line figure Suitable for those who intend to purchase a customized system. 2. Automated order process Once order is confirmed, the specification of goods will be informed to assembly floor to start the production and it is achieved via a fully autom ated process. 3. recompense on-line The payment scheme prepared by DELL is exploiter golden. 4. Order billet check While waiting for PC system to be delivered, customer can check the good delivery status on-line. 5. Comprehensive technical support DELL is well known for its technical support on-line and also call-center. DELL committed to reply their customers queries within 4 hours. 6. Information rich web site Customers can advantageously access to detail information via on-line, such as E-value. DELL ever emphasizes on the customer-centric approach, enhancing the customer value, thus creating sales opportunities. More importantly, DELL has managed to use strategically the innovative IT solutions in this process as following 1.Value-add to customer Customers are always delighted by the kind of service provided by DELL. 2. Customer database To ensure customer have full accessibility of information they convey, and should be maintained up-to-date. 3. Knowledge database Product knowledge and experience is share between customers and DELL employees for mutual benefits. More importantly DELL adds value to customer by creating opportunity of upgrading and cross selling of its product 1. sustained update of information Educate customer awareness on DELL product update. 2. Voice of Customer Using e-Survey to capture customer inputs and feedbacks regarding product and service performance. 3.Free software upgrades DELL customers are entitled for selected operating(a) and applications software through its website such as Windows XP and McAfee. 4. Customer Care Providing additional product safety and security features in terms of quick on-line tips to combat spyware and adware. DELL continued to invest in keeping its infrastructure as one of the best IT platform. For instance, DELL staffs are able to access to internet or intranet through wireless broadband connection within the plant. This allows them to respond immediately to any issues pertaining to customer feedback and complaint. 6. 0Conclusions and Recommendations The customer expectations have arise in recent years and the firms have come up with a number of innovative ideas of serving customers.This has provided the customer with the flexibility and convenience. Similarly, various groups of customers would require different level of services and support. For first time buyer, they may require installation and training services while big corporations with internal computer specialist may expect more comprehensive CRM program coupled with other value added services. However, the important motto would be the exercise and implementations to keep the customers satisfied, and that would be the ultimate goal for each and every organization. DELL certainly has given their best to expand their customer horizon, and they are definitely on the right track towards creating profitable customer base.With that, we can expect more and more innovative business ideas from DELL in future, which will continue to delight the ever-demanding customers. We also would like to recommend that, DELL should explore further in areas concerning market opportunities, as mentioned in the SWOT analysis table. cautiously analyzing and turning each opportunity into their advantage would prepare DELL to exceed at greater heights. DELL also needs to fine-tune infinitely its e-CRM strategies to further strengthen their customer centric approach. REFERENCES 1Agrawal, V. & Mittal, M. (2002). Customer Relationship Management The e11 Way. White paper of Delhi Business Review, Vol. 3, No. 1, January June 2002. 2Boon, O. , Corbitt, B. & Parker, C. (2002).Conceptualising the Requirements of CRM from an Oraganizational Perspective a Review of the Literature. AWRE 2002. 3Bull, C. (2003). Strategic issues in customer relationship management (CRM) implementation. Business Process management Journal, Vol. 9 No. 5, 2003, pp 592-602. 4Chen, IJ. & Popovich, K. (2003). Understanding customer relationship manag ement People, Process and technology Business Process Management. Journal, Vol. 9, No 5, 2003, pp672-688. 5Christopher M. , Payne, A. and Ballantyne, D. (1991). Relationship Marketing. Butterworth-Heinemann, Oxford. 6Day, G. (2000). Managing Market Relationships. Journal of the Academy Marketing Sciences, Vol. 28, No. 1. 7Goodhue, D. , Wixon, B. nd Watson, H. (2002). Realising business benefits through CRM hitting the right target in the right way. MIS Quarterly, Vol. 1, Issue 2, pp74-94. 8Jenkinson, A. (1996). Valuing Your Customers From quality information to quality relationships through database marketing. McGraw-Hill, London 9Kalakota, R. and Robinson, M. (2000). e-Business Roadmap for Success. Addison-Wesley, United States. 10Kassanoff, B. (2000). Build loyalty into your e-business. Proceedings of DCI Customer Relationship Management Conference. Boston, MA, 27-29 June 11Light, B. (2001). A review of the issues associated with customer relationship management systems.Proceeding s of the 9th European Conference on Information Systems, pp1232-1241 12Newell, F. (2000). Loyalty. com Customer Relationship Management in the New Era of Internet Marketing. McGraw-Hill, New York, NY 13Payne, A. , Christopher M. and Clark, M. (1999). Relationship Marketing for Competitive Advantage. Butterworth-Heinemann, Oxford. 14Payne, A. A Strategic Framework for Customer Relationship Management. A BT CRM White Paper 15Peppard, J. (2000). Customer relationship management (CRM) in financial services. European management Journal, Vol. 18, No. 3, pp 312-327 16Petrissans, A. (2000). Customer Relationship Management and the Challenge of the Internet. Cap Gemini Ernst and Young-IDC, Toronto. 17Tamminga, P. & Ohalloran, P. (2000). conclusion the real value in CRM leveraging IT solutions through the customer driven approach. Cutter IT Journal Vol. 13, No. 10, pp4-11 18Turban, E. et al. (2004). Information technology for management transforming organizations in the digital economy. 4th Edition. John Wiley & Sons, Inc, USA 19Winer, R. (2001). A Framework for Customer Relationship Management. California Management Review, Vol. 34, No. 4. 20Xu, Y. et al. (2002). Adopting customer relationship management technology. Industrial Management & Data Systems 102/8 2002, pp 442-452. Appendix 1 PC Industry Research Questionnaire Respondent Particular Age __ Gender __ Male __ Female Occupation __ Technical __ Business Income Group __ Below RM2,000/= __ RM2,000/= to RM5,000/= (per month) __ RM5,000/= to RM8,000/= __ preceding(prenominal) RM8,000/= Accessible to Internet __ Yes __ No Part I PC Purchase Experience 1 Have you ever own a PC (either at home or work place? __Yes __ No 2 How many time have you bought a PC for the last 5 years? Please state __ 3 Through which channel the PC is purchased? __ Computer shop __ Elect.Appliance Retailer __ Internet __ Toll scanty telephone __ Mail order Others 4 What type of PC do you purc hase? __ Desktop __ Notebook __ Palmtop Other _____ 5. What is the PC brand have you purchased? __ Acer __ HP-Compaq __ Dell __ Toshiba __ IBM __ Fujitsu __ Clone 6. What is sequence of criteria in purchasing a PC? __ Brand (from top to bottom1 to 7) __ Price __ Service __ Reliability/Quality __ Appearance __ Functionality __ Customization Part II Experience with Dell (For those who has bought Dell PC only) 1 What are your experience using Dell products? __ Good __ bewitching __ Bad 2 Have you ever visited Dells web site? __ Yes __ No 3 Have you called to Dells gong free call center? __ Yes __ No 4 Have you read through Dell advertisement on printed material? __ Yes __ No 5 What channel do you find the most effective to get information from Dell __ Internet __ Toll Free Call __ Printed material 6 Do you find Dell web site user friendly? __ Yes __ No 7 Do you satisfy with Dells very Dissatisfi ed Dissatisfied Neutral Satisfied Very satisfied i. service quality ii. product quality iii. technical support iv. rice 2 Does Dell continuously provide information/promotion of its product to you? __ Yes __ No 3 Can Dell employee address you by name when you call them? __ Yes __ No 4 Can Dell identify you purchase immediately when you require after sale technical support? __ Yes __ No 5 Does Dell employee friendly and helpful? __ Yes __ No 8 Will you return to Dell for subsequent purchase? __ Yes __ No 9 Do you agree Dell has successfully created good relationship with you? __ Yes __ No 10 Do you have any suggestion for Dell to further improve its Customer Service Please state pic Receivable/ Payable Profitability Analysis Production Planning Inventory Mgmt Shipping Personnel Planning Payroll Back Office Functions Front Office Functions Figure 1 CRM Architecture Framework Globally Dispersed CustomersCu stomer Support Cross-Functional Processes open frame Down Department Walls Complete Integrated Solution Integrated CRM Applications call down Partial Functional Solutions Retain Marketing Mgmt Order Mgmt sales Mgmt Sales Planning Pricing After Sales Service Sales Force Automation Figure 2 Integration of CRM with Business Application Tools Customer Support Traditional Touch Points Retail Store Front Service Departments Cross-sell & Upgrade Proactive Service Direct Marketing Electronic Touch Points Website/ Internet E-mail Call shopping center Voice Response System Direct Marketing Customer demeanor Cycle Customer Touch Points Acquire CRM Technology ERP/ Data storage warehouse

Final Examination Essay

1. The essential steps in do a schemas study argon (in order of occurrence) a) Analysis, design, implementation and initial operation, borrowup b) Design, planning, followup, analysis, and implementation c) Planning, dodge specification, analysis, business, implementation d) Planning, analysis, design, implementation, and followup2. Which of the pastime is intended to solve the problem that pecuniary info use in integrity application is non easily transferable to unseasoned(prenominal) applications?a) XMPb)ERPc) XBRLd) XMLP3.Information remainss visitors atomic number 18a) Auditors who argon concerned with analyzing risks associated with computing deviceized knowledge governancesb) Individuals who often work intimately with financial meetersc) Auditors who view as a lot of technical expertise link to study technologyd) all of the supra4. Which of the succeeding(a) is not an cogency of client/server computing?a) Alter tuition stored elsewhere on the networ kb) Process a consummation that may affect data stored on both client and server calculatorsc) Query or hedge the wargonhouse data on the serverd) Increased networking capabilities between different wedge formats on multiple establishments5. Softw ar that changes transactiones and government agencies to transmit and manipulate financial data on an organization-wide basis best namesa. Communication softwargon packageb. weenie softw atomic number 18c. Enterprise resource planning (ERP) softwared. Programming software6. All of the sideline are programming languages chuck outa. Javab. hypertext markup languagec. C++d. COBOLe. ERP7. Data flow diagramsa)Accomplish the same purpose as system flowchartsb)Are different from system flowcharts since they focus on a logical compute of the instruction systemc)Are useless for planning a new systemd)Are never used in analyzing an existing system8. All of the pursual are stamp downs for end-user computing move outa) Formally evalu ate sizable projectsb) adjudge support standardsc) Limit the number of employees authorized to create end-user applicationsd) all of the above are of import get a lines9. The text identified seven reasons why documentation of an AIS is important. For which of the by-line reasons would the user guides, procedure manual of armss and operating instructions be almost important?a) Depicting how the system worksb) Training usersc) Designing new systemsd) Standardizing communications with some another(prenominal)s10. Business organizations are recognizing the value of sales data and are purchasing software solutions to gather, keep on, and use these data to furnish better table service and promote customer loyalty. These software solutions are calleda) Customer relations data solutionsb) Customer relationship wariness solutionsc) Sales data management solutionsd) no(prenominal) of the above11. Which of the pursuit statements best describes business routine outsourcing? a) A bon ton focuses on its core business processes and contracts with another firm to do the other processes b) Companies frequently outsource core business processes c) Due to networked enterprises and advanced technology, more(prenominal)(prenominal) employees may work from their homes or alternate locations d) Initially, companies engaged in business process outsourcing to offer employees more opportunities to travel and more career choices for furtherance12. Networked enterprises and globalization have enabled a new business model called business-without-boundaries. Which of the following statements describes this business model? a) Companies no extensiveer have all of their employees in one location b) It is called offshoring and companies contract with firms in other countries to do much(prenominal) business processes as human resources, payroll, and accounting c) Companies are under a great deal of scrutiny to manage costs and generate tax so they contract with foreign f irms to do various business processes at a lower cost to the comp any(prenominal) d) all of the above statements describe this model13. Which of the following is not a concern of the financing process? a) Effective cash managementb) Optimizing an organizations cost of bang-upc) Minimizing an organizations borrowingsd) Projecting cash flows14. Business process reengineering efforts sometimes fail because a. focussing gets too involved in the processe) Management is too optimistic regarding its expectations from its implementation b. Management support bum never overcome employee resistance c. Employees will never accept miscellany15. Which of the following technologies are now used in conjunction with automate production process systems to increase efficiencies?a) Radio frequency technologyb)Bar code s notifynersc) RF IDs and advanced electronic tagsd)all of the abovee)none of the above16. According to the chapter, which of these statements is most faithful?a)Most estimator vi tiate is performed as retaliation against employersb) Very little computer crime is committed for personal gainc) Some computer abuse is performed simply to meet a challenged) We catch most computer abusers with good accounting matchs17.Which of the following is probably the direct reason accountants should be concerned about computer crime and abuse?a)They might overlook their job if they dont detect computer crime or abuse in their organizationb)They might lose their professional credibility and license if computer crime or abuse continues for a long time in their organization and they do not detect itc)They are responsible for designing, implementing, and monitoring the control procedures for AISsd)none of the above18. iodine of the major crimes identified by the Computer Fraud and Abuse Act of 1986 is intent to illegally capture information or tangible property through the use of computers. Which of the following methods might accomplish this type of crime if the perpetrato r can interchange data before, during, or after they are entered into a computer system? a)Salami techniqueb)Data diddlingc)Shoulder surfingd)Trojan horse program19.Regarding a companys audit trail, which of the following statements is true?a) Because of the tangledities involved in establishing an audit trail, a good audit trail commonly makes it more difficult for an mortal to follow the flow of a companys business minutes through thecompanys information systemb) In actuality, the audit trail established within a companys information system is an unimportant element of the companys privileged control system When a companys audit trail becomes more difficult to follow, this causes an increase in the risk of errors or irregularities taking go under in the processing of accounting transactions and not being observec) A companys policies and procedures manual should not be give of its audit trail since confidential information is included within this manual20.Which of the fo llowing statements is true regarding timely performance reports?a. In many companies, these reports are the major means of providing information to management concerning the actual operations of the companies internal control systemsb. These reports should only include monetary datac. Since these reports fail to provide feedback to management on the operations of previously implemented internal control procedures, other techniques are needed to provide this feedback to managersd. The complexity that a computer introduces into a companys information system will typically prevent the preparation of timely performance reports for the companys management21. _________________ describes the policies, plans, and procedures implemented by a firm to protect its assets. a) Internal controlb) SAS No. 94c) SOX, Section 404d) Enterprise risk management22. ordinary controls within IT environments that affect personnel include a) Use of computer accountsb) insularity of dutiesc) Informal knowled ge of employeesd) all of the above affect personnel23. Which of the following best describes a fundamental control weaknessoften associated with automated data processing systems? a. alter data processing equipment is more field of study to systems error than manual processing is subject to human error b. Automated data processing equipment processes and records alike(p) transactions in a similar manner c. Automated data processing procedures for detection of invalid and strange transactions are less effective than manual control procedures d. Functions that would normally be separated in a manual system are combined in an automated data processing system24. The textbook identifies a number of issues that should be considered when developing a security policy. One of the issues is identify threats. Which of the following is not an example of this issue? a) What assets need to be protectedb) What are the sources of potential security problemsc) External threats are viruses, worms, retaliations from occasion employees d) Internal threats are misuse of assets by employees and embezzlement25 Which of these is not a phase in the life cycle of an information system?a) Planningb) Analysisc) Controld) Implementation26. A poorly-planned information system can result ina)Employee resistance and even sabotageb)Inflexible systems that are sticky to maintain or modifyc)Systems that solve the wrong problemsd)all of these27.Which of the following is not a general objective in the design of an information system? a)A system should provide information which is timely and relevant for conclusiveness making by management and operating personnel b)The output of a system should be highly accuratec)A system should have suitable cogency to accommodate levels of normal activity any additional capacity proves too costly in the long run d)A system should be as simple as permitted so that its structure and operation can be easily understood and its procedures easily accomplished e)A system should be flexible to accommodate changes of a reasonable magnitude when required28. A computerized AIS is harder to audit than a manual system for all of the following reasons except a) The file information is not human readableb) The volume of transaction records and master file records is usually much larger in computerized systems than in manual systems c) An audit trail does not exist in a computerized AISd) Computerized systems often use remote real-time data processing, thus complicating the ghost of transaction records to their sources29. Which of the following is not one of the groups of SOX compliance requirements? a) requirements to use an IT auditor to evaluate controlsb) regulations governing executive reporting and conductc) rules about financial statement reportingd) audit committee/corporate governance requirements30. triplet common techniques auditors use to testing computer programs are a) Test data, compound test facilities, and parallel simulation b) Test data, edit checks, and integrated test facilitiesc) Test data, program change control, and parallel simulation d) Program change control, edit checks, and parallel simulation31. The term data encryption refers toa) Storing data in safe places called cryptsb) Transforming data into secret codesc) Scrambling data in haphazard ways that cannot be unscrambled d) none of these32. The term key in the circumstance of data encryption refers to e) A physical key similar to a house keyf) A logical key similar to the primary key of a data fileg) A mathematical wait on used for encryption purposese) A computer function key that can be found on keyboards33. All of the following are benefits of XBRL excepta) Companies can file financial information in one format, avoiding the errors that may come from reentering data multiple times b) The SEC accepts XBRL-format for electronic register of financial statement reports c) XBRL permits the automatic and reliable exchange of financial inf ormation across all software formats and technologies, including the Internet f) all of the above are benefits of XBRLd) none of the above are benefits of XBRL34.All of these are reasons why databases are important to AISs excepta) AIS databases store valuable informationb) Many AISs are large and therefore potentially unwieldyc) The databases of some organizations are very complexd) The hard disk space used to store AIS databases is comparatively priceyg) all of these are reasons why databases are important to AISs35.A major emolument of relational databases isa)All records are stored togetherb)No pointers are usedc)An expandable top executive is usedd)It closely resembles a flat file36. In upstart years many businesses have formed a common information source within their business organization called a database. One of the wagess of edifice databases is the simultaneous updating of files with common data elements. Another major advantage of the database concept is that a) Dat abase systems can be used in microcomputers as intimately as on large computers b) Database systems are simple to install and maintainc) Database systems are generally less expensive than separate file keep systemsd) Less duplication of data occurs with a database systeme) Fewer virtuoso(prenominal) people are required to run a database system than any other system1. The process of data normalization refers to)a Eliminating data errors and other problems from normal data b)Scaling data to values between zero and onec)Storing data in normal storage media such as hard disksd)none of these38. Database management systems are important to accountants becausea) They automate file storage tasks and enable managers to generate worthwhile financial reportsb They eliminate data verbiage)b) They are unique data structures which accountants have never used before )c) They are easy to develop and therefore save money)d) They are energy efficient39. Which of these is true about finding data in multimedia databases? a) It is not possible to search them because graphics have no text keys for searching b) It is not possible to search them because audio objects have no text keys for searching )c It is possible to search for items in them because such characteristics as speaker or subject can be used as search parameters

Ap History Compare and Contrast Essay: Egypt and Mesopotamia

Ethan Sua 10/16/10 Mr. McGrath AP World narrative A Comp atomic number 18 and Contrast Essay of Egypt and Mesopotamia Egypt and Mesopotamia real different and a want(p) political and phantasmal civilizations. Mesopotamian civilizations such as the Sumerians, the Akkadian kingdom, the Assyrian empire and the Babylonian city-state, were on the whole too dependent on the Tigris and Euphrates Rivers. Egypts natural isolation and strong self-sufficiency fostered a unique nuance that for long periods had relatively teentsy to do with other civilizations.Ancient Egypt was an antediluvian patriarch civilization of eastern North Africa, concentrate along the lower reaches of the Nile River in what is now the modern country of Egypt. In politics, Mesopotamia destination created compact self-goerning political units- the city-states. It was due to the geographical barriers of the rivers and jittery terrains that made it impossible to unite the many different settled communities to a lower place one rule. The Nile River was the total opposite of the rivers of Mesopotamia. These kings emerged mainly by their military precondition and role.Through their powers they created mechanisms such as military forces, efficaciousitys, and taxations. Similarly, in Egypt, the control of wring rigorous control of knowledge and thus power. It is easy to see where they come to these conclusions. The Pharaoh controlled all in all political instruments of power and is also the authority in terms of religious beliefs. By the third millennium B. C. E. the concept of king (lugal) developed, quite perchance beca intention of arguments about natural resources. Religious leaders decreased in power, as the power of kings increased. Although the kings subdued the tabernacles, Mesopotamian kings did not have divine power.Political changes occurred in Mesopotamia because of the time of plenty that followed the politically dominant Sumerian civilization. By 1750 B. C. E. , the writ ten law code of major power Hammurabi (the first ruler of the Old Babylonian state) , was utilise to maintain political authority and continuity. In contrast to Mesopotamia, Egypt spent near of its history as a unified monarchy, whereas Mesopotamia seems to have begun as a collection of city-states (under the politically dominate rule of Sumer) and progressed to being dominated by a pair of mutually hostile powers Assyria and Babylonia.In ancient Egypt, legendary King Menes united Upper and Lower Egypt into one nation that lasted with continuity of culture from 3,100-1070 B. C. E. with thirty dynasties. Unlike Mesopotamian kings, the Egyptian king was represented as Horus and as the son of Re, and fit into the pattern of the dead returning to life and the climatic renewing life of the sun-god. No written law code was developed in Egypt. Egypt was substantially more self-sufficient than Mesopotamia with copper and turquoise. The pharaoh governed the country by dint of a large eff icient bureaucracy.In highly urbanized Mesopotamia, central powers, and the use of written records allowed certain groups to obtain mass get alongs of wealth. Male domination of the rank of a scribe- an administrator or scholar charged by the synagogue or palace with reading and writing tasks- further complicates efforts to reconstruct the lives of women. Women were capable to own office, maintain control of their dowry, and even engage in sight but men monopolized political life. The females also worked outside the stand in textile factories, breweries or as prostitutes, tavern keepers, bakers, or fortune tellers.Inside the home women wove baskets, cooked, cleaned, and collected water. For the most part, their writings reflect selected male activities. synagogue leaders and the kings controlled large agricultural estates, and the palace administration collected taxes from subjects. How elite individuals acquired large private holdings is not known, since cut down was rarel y put up for sale. In some cases debtors lost their land to creditors, or soldiers and priests received land in return for their service.The lowest branch, the slaves and peasants, of Mesopotamian society worked on the fields and use their strength, when harvest season ended, to build large public works like ziggurats- a multistory, mud-brick, pyramid-shaped tower with ramps or stairs. Women were subordination to men and had no property rights. In Mesopotamia by the second millennium B. C. E. merchants had gained in status and in power through gilds. In the Old Babylonian period, the sort out of people who were not dependent on the temple or palace grew, the amount of land and other property in private hands increased, and assoil laborers became more common.Hammurabis Code written in the eighteenth nose candy B. C. E. identifies three classes 1. Free landowning class- royalty, high-ranking officials, warriors, priests, merchants, and some artisans and shopkeepers 2. The class of dependent farmers and artisans, whose legal attachment to royal or temple, or private estates made them the basal rural work force and 3. The class of slaves primarily used in domestic service. Penalties prescribed in the Law Code depended on the class of the offender. The lower orders received the most severe punishments. Slaves were mainly prisoners of war from the mountains.Egyptian class structure was less defined and more pyramid in shape. Compared to Mesopotamia, a far larger percentage of the Egyptian population lived in res publica villages and Egypts wealth derived from a higher degree from cultivating the land. When not consider for agriculture the peasants labored to build the tombs of the pharaoh. Slavery existed on a special scale and was of limited economic significance. In contrast to Mesopotamia, Egyptian merchants had a low social status. For women subordination to men is evident but they are represented with dignity and affection in tomb paintings.Legal docume nts show that Egyptian women could own property, inherit from their parents, and will their property to whomever they wished. Marriage, usually monogamous, arose from a fits decision to establish a household together instead than for legal or religious ceremony. Both parties could dissolve the relationship, and women retained rights over her dowry in case of divorce. At certain times, queens and queen-mothers contend significant behind-the-scenes roles in the politics of the royal court, and priestesses sometimes administer the cults of female deities.In general, the limited evidence suggests that women in ancient Egypt enjoyed greater honour and more legal rights and social freedom than women in Mesopotamia and other ancient societies. State-organized religion stands out in Mesopotamia. City-states built temples and showed devotion to the divinity or divinities that protected the community. Priests attended this divine image with rituals that reflected the message of the Babyl onian first appearance Myth that humankind existed only to serve the gods andapriestwould very read from that text to the gods image.Many subsequent activities in the temple reenacted the events of the myth. The Sumerian gods embodied the forces of nature Anu the sky, Enlil the air, Enki the water, Utu the sun, Nanna the moon. Egyptians also believed in amulets and in magic. Religion was state organized there also. A primary contravention in Egyptian belief is that the Egyptians believed in the afterlife. They prepared for a unspoilt passage and a comfortable existence once they arrived. The Egyptian take of the Dead, present in many excavated tombs, contains rituals and spells to protect them.In Mesopotamia, they matte that their deities were not loving, care-taking beings. They felt that their gods were vengeful, jealous, and malicious. This view developed from the many natural obstacles they were burdened with. Geography and humour did influence different and similar devel opment in the political, and religious systems of twain Egypt and Mesopotamia. Quite possibly Egyptian civilization enjoyed greater longevity than that of Mesopotamian because the Mesopotamia culture was started from scratch by the early Sumerians where as Egyptians were able to borrow from Mesopotamia.

Bcm/275

Choose two misinterpretations you experienced and fill verboten the chart for these. Respond to questions 1 and 2 shown under the chart for separately example of a misunderstanding. In your response, include the following Cite a meaningful misunderstanding rather than a general or less(prenominal) material misunderstanding. Use business- or work-related examples rather than personal integritys. Identify the roles of the transmitter and liquidator, such as manager, peer, subordinate, knob, vendor, and so forth Who was the sender?Client Who was the receiver? Myself (Client Service Manager) What was the inwardness? The invitee asked for two take ins to be sent to the Custodian, wiz with a mistake (contributions did not add up) and one that was correct (all contributions matched). What line of reasoning was used to send the message? E-mail was the channel used. What was the misunderstanding that occurred? The client thought that by sending two embarrasss it would fix the iss ue with check number one which had a negative amount for a contribution.I had told the client in order to resolve the issue with check number one she needed to void said check and re-issue another one. How could the misunderstanding been avoided? The misunderstanding could have been avoided had we spoke on the phone with the Custodian conference in as they are the ones who rejected check number one. 1. What did you learn slightly the communication process from this activity?From this activity I learned that the message can be mis still if the communication is not correct, meaning the mien the message is conveyed (e-mail, phone call, fax, etc. ). 2. What seemed to be the main causes of this misunderstanding? It seemed as if the Client was confused when I told her she needed to void one check an re-issue another one. Perhaps if we spoke on the phone she would have understood this and not told me to send both checks in 3. What tips can you suggest for preventing misunderstandings in communication?

Festival Presentation

Introduction gliding 1 Background Slide 2 http//www. bluebanana. com/article. php/191/boardmasters-fete The awe round macabre Boardmasters fiesta is one of the most recognized surfing extinctlets in the country and has e actu on the wholeything you could possibly need for a calendar weekend away. Youve got harmony, a surfing solution, skating and a whole saddle to a greater extent so youll never run out of things to do Where whole of the biggest anticipate calling in surf, BMXing and euphony come to fussher, Boardmasters is the symphony issue you must transgress out this pass.Located in one of the most beautiful circumstancess of the country, checker the sun set everywhere the cliff authorise and clear pay back for a ample night of dancing and buzzing music. The disconsolate Boardmasters fete offers an eclectic array of solo artists, rock bands and pop groups, youll disc all over whatever fresh faces as puff up as some tracks youll want to download the seco nd you return home. Youll be getting a full volt forms of sea, sun and a whole load of sand, as well as late night entertainment and world famous sports good deal. With an terrible ara designated for feast camping, you wont want to leave and pull up stakes be returning year after year.So for fun filled days at the land packed with entertainment, what more than could you want from the uncompromising Boardmasters fiesta? To get a better feel of the adamantine Boardmasters feast and what its to the highest degree weve provided a summary guide of previous years scourts. Weve include information on the types of acts and artists that take a leak performed here and other background fellowship on the actual solvent. So reminisce with us now about some of the most awesome durations celebrated at the adamantine Boardmasters fiesta over the years. History and now Slide 3 http//www. bluebanana. om/article. php/191/boardmasters- festival The Relentless Boardmasters festiva l was previously bopn as The Rip Curl Boardmasters Unleashed festival and is known as Europes biggest surf, glide and music event. The name was changed in cc9 due to a change in sponsors when the fantastic free energy drink comp whatever Relentless took over. It has now been running for almost 30 years, celebrating its 30th anniversary in August 2011. Since 1981 the Relentless Boardmasters festival has been furnish you with top quality entertainment and sports from the awesome location of Newquay.In 2008 the Relentless Boardmasters festival was takelined by Groove Armada, The Zutons, Audio Bullys, The Pigeon Detectives and Reverend and the Makers. It also contained the introduction and feats of ar bearum Jets, Gallows and Ghost of A Thousand on the No Half Measures Stage. Attendees of the 2008 event were lucky enough to experience pleasant, summery weather at the Relentless Boardmasters festival and a line up which had something for everyone. In 2009 the name changed to Relen tless Boardmasters and pleasurabled the first beach session down at Fistral Beach.This year at that place was a wider range of acts performing at the festival, from The passages to Master Shortie, thither was something for all tastes and styles in 2009. Some of the most well known acts were Calvin Harris, Roots Manuva, The business leader Blues, Dan le Sac Vs Scroobius Pip and Noisettes. However, the highlight of the weekend was an awesome performance from headliners Cypress Hill. This year Relentless Boardmasters festival goers were also blessed with sinless weather and the weekend acquire fantastic reviews.Most recently the 2010 Relentless Boardmasters festival was a huge success. There are now three principal(prenominal) peglegs at the surfing event master(prenominal) Stage, Relentless Stage and Vans score the Wall Music Stage. The beach sessions continue on Fistral Beach on the Wednesday, Thursday and Sunday. Examples of the 2010 highlights include The Futureheads, Na tty, Young Guns, Madina Lake, Chase and Status, Gallows, Plan B, Seasick Steve and Example. The headliners at Relentless Boardmasters festival were Newton Faulkner and Leftfield which both contributed to an awesome review for the sinless weekend.There are three main stages at the Relentless Boardmasters festival Main Stage, Relentless Stage and Vans make the Wall Music Stage. There are also smaller alternative stages such as the View Stage, the residential Dance Tent and the awesome Relentless Beach Sessions held down at Fistral Beach. Main Stage With huge artists set to play, the Main stage is a playground of entertainment. Having hold inn bands from the likes of Newton Faulkner, Chase and Status, Calvin Harris, Example and a whole load more, the Main Stage is the place to park your body.Relentless Stage Perfect for providing you frantic fans with music to give your ears the fix theyve been waiting for, previous bands to have graced the stage include New Young Pony Club, Cha se and Status, Crystal Fighters and Dwarves. Vans Off The Wall Stage With a rawer sound blasting from this stage, if youre in to onerouser music then this stage is the one to hang out at. Having had We atomic number 18 The Ocean, Madina Lake, Chickenhawk and Everything Burns stealing the limelight. To check out the line up for the adjacent festival, watch this space or head over to the official festival websites MAPEntertainment at the Relentless Boardmasters festival covers the Watergate and Fistral Beach area, so you can tease apart knowing youll never get bored. Fistral Beach bequeath keep your epinephrine pumping with their surf competition, BMX mini ramp and so much more. Meanwhile, Watergate contains the surmount music, veto and a variety of fair rides. With such a large photographic plate area, theres so much to do at the Relentless Boardmasters festival that you wont know what to do first. The Relentless Boardmasters festival is the place to be if youre after intens e beats, bars to catch up with a pint and a place to check your facebook account.Take a long walk crosswise the golden beach and soak up some rays if you fancy chilling out. With shops show upby, grab your favourite brand from one of the crisp surf shops that are tucked away. In the heat of the sun get yourself a cool refreshment or a chilled pint from any one of the Relentless Boardmasters beach bars found on Fistral beach. ingathering of Festival 4 My village attracts over 90,000 unique fans to celebrate the UKs longest running surf event at Fistral Beach and the music festival at Watergate Bay.In recent years the Boardmasters has truly become Cornwalls Festival. Year on year the Boardmasters strives to enhance the event, not hardly for fans of the festival but also for the town of Newquay and Cornwall County. This is achieved through close whole kit with the relevant parties including the town and county councils, the emergency services, residents associations and local bus iness. 2012 pull up stakes once once more see application for steady growth across the event in terms of capacity at the music festival site at Watergate Bay and its neighbouring campsite.The increased fitting should allow a comfortable door for new visitants to Newquay, rescue with them increased spending and vital repeat tourism. Stakeholders 5 My village Newquay township Mayor, Andy Hannam give tongue to I am pleased to gather up that the organisers of the successful Boardmasters event are returning to Newquay for 2012. I personally accompanied both days of the festival last year enjoying the world bod surfing and vast, varied range of music. I was impressed with the way the event was organised and enjoyed by all that took part.Putting on this kind of event is a very difficult balancing act making sure that the mass taking part dont impact in a negative way on the residents living close to the venue. The feedback I received after the event was mainly positive and many l essons are beingness learned and we go out work with the organisers to continue making improvements. I am sure that every effort testament be made this year to continue improving the interaction between the Town and the event and Newquay will benefit from the increased visitor numbers we can expect over the weekend. The Boardmasters is a Cornish business and is the busiest week in Newquays calendar. As a direct result of the event, visitor spending exceeds ? 5 one thousand thousand throughout the county. The event itself hires over 300 event staff across 20 local businesses as well as using over 30 Cornish contractors and all catering concessions are Cornish base wherever likely. Malcolm Bell, head of Visit Cornwall verbalise Boardmasters is the high take of the summer season on the North Coast of Cornwall and especially in Newquay.Not me commit does it contribute almost ? 20million to the local economy but more significantly it delights and thrills tens of thousands of hap py visitors. If you love Cornwall, love the beach, love surfing or reflection surfing and love great live acts then Newquay and Boardmasters is where you must be this summer. Management 6 Business Opps 7 Environmental Implications Slide 8 Sustainibility Slide 9 http//www. relentlessenergy. com/features/surfers-against-sewage-at-boardmasters. hypertext mark-up language SAS at Relentless Energy potable BoardmastersSurfers Against Sewages fend will be present at Relentless Energy Drink Boardmasters, where they will organise daily beach cleans and environmental sessions, and introduce a very intriguing sounding gargantuan board game called Marineopoly. If you want to become a member of SAS, head to their website via their link below. The first 50 tribe to quote Relentless at sign-up will receive a free and exclusive ACTIVIST t-shirt, as well as all the other member benefits (stickers, a every quarter magazine, posters, a keyring, a 10% discount at their store, exclusive competiti ons and colleague offers and more).If you want to know more, make sure you check out their stand and find out about the excellent work that they do. A very welcome addition to Boardmasters http//myvillage. com/article/relentless-energy-drink-boardmasters-2012 Matthew Owen, director of Cool orb said The Boardmasters firmly upholds its eco conscience each year. wholly waste is recycled wherever possible and twice daily beach cleans ensure nothing is left behind. push to this, the event substantiates two strong charities, Surfers against Sewage and Cool Earth.Last year, Boardmasters and Cool Earth protected acres of Peruvian rainfo alleviation from deforestation, locking in 8000 tonnes of carbon dioxide and saving the habitat of 17 endangered species. Boardmasters put on the best festival of the year and, with Cool Earth, saved 40 acres of rainforest from certain destruction. Lets do it again this year. Every single act at Boardmasters saved trees in the rainforest with Cool Eart h. Weve never seen a festival so switched on to saving the world. Great acts, great surf and 40 acres of rainforest kept standing. No other festival can compete. Health and Safety slide 10Media Coverage Slide 11 merchandising Slide 12 Wrap up Slide 13 separate Stuff Read more http//www. thisissomerset. co. uk/Licensee-hits-limits-Boardmasters-music/story-18286420-detail/story. htmlixzz2NQJbBnmd Follow us thisiscornwall on Twitter thisiscornwall on Facebook Restrictions on the volume and measures music is permitted on a Westcountry beach could threaten the future of one of the regions top musical and surfing gatherings. Cornwall Councils licensing delegacy has decided that music at Newquays Fistral Beach has to blockage at 11. 30pm and not exceed 65 decibels.The reduction in the time music can be played, which was previously 30 minutes later, at midnight, has come after complaints by some residents who live near the beach. backside Lenton, whose company, Fistral blank Ltd, w as the subject of a licence review by Cornwall Councils environmental protection team, said the council conditions were now jeopardising the music element of the Boardmasters Festival, Newquays biggest event of the year. Mr Lenton holds a licence to stage events at the beachs car park, including music and a glide competition over three days in August as part of the Boardmasters Festival, this year from August 7 to 11.The committee carried out a review of the Fistral beach car park and ordered that background music from both indoors and outside sources will cease by 11. 30pm. The committee ordered that amplified music will be kept to levels that are pleasurable to surrounding businesses. The levels are 65 decibels at one monitoring point and 50 decibels at another. An additional condition is that the licensee will monitor the reverberate at two locations highlighted on the acoustic report at least(prenominal) once an hour while regulated entertainment is being undertaken.Mr Lento n said four or five people living on Esplanade alley had complained about music, the surfing and skating commentary, and even RNLI beach safety announcements. He holds a licence to stage events at the beachs car park, including music and a skate competition over three days as part of the Boardmasters Festival. Mr Lenton said When are the council officers going to start backing local businesses? Boardmasters is the biggest event of the year and they are trying to push the event out of town. It is all over by midnight. It isnt as if it goes on until 4am.Boardmasters should be thanked, not punished, for retentiveness the event in Newquay 90 per cent of the town is behind it and businesses rely on it. There will come a time when Boardmasters gets drop of being told off. Council officers monitored noise levels at properties on Esplanade channel, located at the gray end of Fistral beach, between August 9 and 15 last year. All events take place at the northern end. A report by envir onmental protection officer Miranda Flannigan states that the team had received numerous complaints from residents and that Fistral Leisure Ltd had been contacted over poor managementIt added Well-run and well-organised events are welcomed. However, the events relating to the particular licence have had a detrimental effect on residents. Read more http//www. thisissomerset. co. uk/Licensee-hits-limits-Boardmasters-music/story-18286420-detail/story. htmlixzz2NQJWqmHX Follow us thisiscornwall on Twitter thisiscornwall on Facebook Read more http//www. thisissomerset. co. uk/Licensee-hits-limits-Boardmasters-music/story-18286420-detail/story. htmlixzz2NQJOqQgL Follow us thisiscornwall on Twitter thisiscornwall on Facebook ttp//www. newquayvoice. co. uk/ news show/5/article/3503/ Malcolm Bell, head of tourism at VisitCornwall, says the surf, skate, BMX and music festival generates an annual ? 18. 8 million to the Cornish economy. The statistic was highlighted during his speech at the head teacher Hotel ahead of work getting underway to set up this years event, which will be held at Fistral Beach between August 10 and 14. The music festival will be arranged at Watergate Bay on August 12 and 13, featuring Fatboy Slim, Klaxons, Eliza Doolittle and Stereo MCs.Mr Bell said In 2009 we did an economic impact of the Boardmasters by talking to tens of thousands of people to find out their total spend. We found there is an ? 18. 8 million impact as a direct result because of the Boardmasters, which equates to 80% going to Newquay and 20% to the rest of Cornwall. Cynics would say a lot of people would be coming to Newquay and Cornwall anyway. however if you have the most cynical view I have no hesitation in stating there is a ? 4. 75 million hike coming from people who would never have come anywhere near Newquay and Cornwall if it was not for the Boardmasters. The event is bigger since 2009 so the amount of money generated is even more. Cornwall has got an interesting r elationship with Newquay. It is love hate. Other parts of Cornwall tend to be negative, which irritates me. The Boardmasters bringing in tens of thousands of people shows what Newquay is about. People now want to know when the Boardmasters is on. In terms of promoting Newquay and Cornwall it is brilliant. Andrew Topham, from organisers Sports Vision said We are celebrating not further 30 years, but this year will be a sextuplet star event with a womens and longboard category. There are 200 surfers taking part and the music event has got Fatboy Slim and the Klaxons headlining. There will also be 150 others acts. An official warm-up event to get everyone in the mood for the Relentless Boardmasters festival will be staged at Bunters in Truro on Friday, featuring rockers Max Raptor, indie folkers The locomotion Band, plus support from the Suitenoir and singer songwriters Tom Law and Joss White. There will also be lots of Boardmasters giveaways. http//www. cornwall. gov. uk/default. aspx? page=32060 Issued on behalf of the Newquay Safe PartnershipAs Newquay prepares to welcome enthusiastic festival goers to this years Boardmasters event, Newquay Safe partners continue to work about together to promote safety and to reiterate that anti social demeanour will not be tolerated. Europes only surf, skate and music festival returns to Newquay from 8-12 August with thousands of revellers expected to enjoy the ultimate lifestyle experience against the backdrop of our spectacular coastline and welcome town. Steve Kessell from VisitNewquay says Boardmasters is a prestigious event in two great locations Fistral Beach and Watergate Bay.The festivals mix of high level beach based sport and the music festival compliments Newquays visitor profile of families and younger visitors seeking a vibrant night time experience. As one of the nations favourite seaside fixings Newquay remains a top vacation choice and events such as Boardmasters add excitement to the holiday menu. Eve Wooldridge, Manager of the Newquay Business Improvement District, says, Boardmasters is a majorly important footfall, accommodation and customer spend driver for Newquays overall economy and there is a plethora of day and night-time events that appeal to families, couples and young people alike.All of the tortuous local businesses are gearing up for a successful week and many run corresponding events or promotions around the Boardmasters. It is sufficeful to see the joined-up working of the various organisations around Newquay Safe and we look forward to beholding thousands of people enjoying our natural surroundings and making the most of the positive Boardmasters experience. As part of Newquay Safes partnership working, the night time road Safe portacabin will be operating during Boardmasters.Funded and supported by Newquay Town Council, the portacabin is staffed by Devon and Cornwall Police and South Western Ambulance Service. The Street Safe energetic unit will also be out and about to help people in need anywhere in central Newquay with help, advice, support and assistance available for anyone who needs it whether it is a lost wallet or bag or a safe place to gather their thoughts. works closely with Street Safe are the local christian organisation, Street Pastors who support the Police, Ambulance Service, Street Marshals and other partners by helping anyone in need of assistance.Volunteer teams work on Friday nights into the early hours of Saturday morning to help anyone who appears susceptible or worried. They work closely with the police, ambulance services and Street Safe show by providing a listening voice and pastoral support for people who want it. They are also able to signpost people to other services if they need to. This year the ranks of the Street Pastors have been swelled by extra volunteers coming to Newquay from other parts of the country.Newquay Street Pastor mare Bunyan says We have been overwhelmed by the support we have re ceived and delighted to welcome volunteers from as far afield as Cheshire who have come to win our numbers and offer their help. To keep traffic moving during the Boardmasters event, Headland Road will be closed from Wednesday to Sunday and there will be a park and ride on the A3075 near Trevemper, to take people into town, for the duration of Boardmasters.Town Clerk of Newquay, Andy Curtis confirmed Boardmasters is becoming widely recognised as a key part of Newquays annual event calendar, bringing many new faces to the Town. Newquay Town Council and Newquay Safe partners work very hard with the organisers each year to ensure the event is developed in a safe and sustainable way addressing many issues which naturally arise from such a heavy volume of people and vehicular traffic in and around Newquay.We look forwards to this years event and welcoming the local and national festival-goers to our town. Newquay Police will be continuing their No Nonsense campaign to reduce crime and disorder in the democratic seaside resort. The robust approach has yielded encouraging results so far this summer leading to a decrease in crime figures and making the resort a better experience for all visitors.