Marketing Essay Example | Topics and Well Written Essays - 500 words - 31

Marketing - Essay Example it depends upon the demand of the Boeing’s consumers. In order to be successful, Boeing therefore need to be active in its marketing efforts to focus and target those customers which Boeing believed will be able to generate the demand for more air travel etc. The trick is that the Boeing must stick to the personal selling of its products since these products are expensive and simply out of the reach of the ordinary consumers therefore what is important for Boeing is to engage itself into personal selling. 1) For successfully marketing this product, Boeing first needs to determine and assess its present customer base. It must first clearly define who its customers are and who are the potential customers who can be interested in buying the product. 5) Advertise the product to its target customer base of existing customers. Since this product have very excellent features and have multi-purpose use therefore there will certainly be acceptance of the product in the market. 6) Boeing needs to highlight the features of this product. Since this is a multipurpose product with many unique and excellent features therefore Boeing must stress on highlighting its features and perceived utility it can provide to its users. 7) Since the customer base is clearly defined therefore Boeing must first target its existing customer base. In order to market the product to the existing customers, Boeing need to engage itself into various techniques ranging from personal selling to arranging demos and other promotional activities. 8) Since this is a very specialized product therefore it is very important that the Boeing need to engage itself into extensive personal selling efforts. These personal selling efforts need to be directed first at the existing customer base of the Boeing and then it may be redirected to potentially new