Ethics in Business Case Study Example | Topics and Well Written Essays - 1500 words - 1

Ethics in Business - Case Study Example Businesses must act ethically to all stakeholders, yet the different stakeholders have differing interests. To balance the needs of the various stakeholders becomes a challenge for businesses, which usually results in corporate scandals that have ethical and other long lasting effects. It is for that reason, that this discussion explores the recent ethical issues in businesses, in the United States. The following is a comprehensive list of recent ethical issues, the moral issue, as well as what should be done to resolve the moral dilemma. Marketers looking for edgy corporate advertising usually risk character and shut doors on social responsibility in search for a breakthrough moment. While drawing up competitive advertisements, corporations yearn to be in the limelight, but such advertisements end up bringing unexpected and negative upshots among the audiences or the intended recipients. Recent miscarriages of advertisements are such as the McDonald’s, Pepsi, general motors, ford and Hyundai. The above corporations’ recent advertisements were originally intended to be humorous, although they were unwrapped as insensitive and offensive typecasts. An advertisement by the Pepsi Corporation dubbed the Mountain Dew ad has attracted criticism of propagating racism and venerating cruelty against women. The ad features an African American wrapper, and is deemed as the most insensitive and racist ad in united states. McDonald’s advert â€Å"You are not alone† has been criticized on grounds that it makes light of people suffering from mental illness. General motors run an advert with 1930s settings and incorporates a contemporary remix of a 1930s song that makes references to Chinese people. The general moral issue in the general motors and the Pepsi advert are that they are portraying a racial stereotype. At the