Public Relations for Non-Profit Organization Essay

Public Relations for Non-Profit Organization - Essay Example Therefore the media should take at least six weeks before handing over the message to the media to be publicized, this timing normally include preparing, distribution and deciding on the method that is effective enough to reach the public. 1 On the effective methods to be applied, the media person may apply the following methods: Community Calendars and Public Service Announcements, under this, calendars are mainly used to promote respective events in the society these events are always of general interests for all non- profit organisations, for them to be listed in the medias schedule, they should be written earlier before the particular event is practiced. While the Public Service Announcements are normally easy to read since they require little rewriting. Theses announcements should be organized in a manner that will be able to make the audience retain the message. In case of an electronic media, the information should be typed and double spacing should be provided including the phonetic pronunciations for the unknown words, it should also indicate who will be conducting the event, the venue, the nature of the event, and the date of the event. One should consider the opinions of the editorial staff of the media house on the issue that would be used to create interest to the public. Under this case, if anyone comes up with an opposing view, then he is given an opportunity to rebut the issue. For the announcement to be productive it should therefore be brief, accurate and clear on the message that the practitioner intends to communicate to the public.2 The director of the association should therefore seek promotion of the association, to enable them generate a positive image through media coverage by the use of publications and broadcasts which will afterwards influence the public in financing the agency. As a director you should then ensure that the following strategies are applied in the association; Public relations- this is normally defined as, the process of correcting the reputation of the organisation to the targeted audiences with the current issues of the association. This normally involves the evaluation of public and personal opinions over a particular issue, formulation of procedures related to communication between the association and the audiences, and coordination of communication programs within and without the particular departments of the association. The use of public relations is, to enhance a positive media coverage thus increasing the awareness of the organisation to the public; therefore the Windwill Housing Association should use the following tactics in achieving this goal: Writing News Releases: This should involve framing of the issue which should be written with a journalistic angle, this should be used to inform the public about the financial problem under which its headline should be Attractive, thus grabbing the readers attention, its paragraphs should contain relevant information about the subject matter including the who, what, when, why and where questions this release should also be able to describe the history of the associatio