Camar Automotive Hoist Essay -- essays research papers

The licensing contract is only three years, the Bar Maisse is non famous, and the sales is difficult to be estimated, therefore, we suspect if licensing could meet the expectation of speedy growth. The cost of licensing is lower in comparison to spliff venture and form investment, but the royalty is only 5% of gross sales. The growth of CAH competency not be significant. Besides, CAH will engage no control of process and reputation if they choose licensing option.Joint venture might be an unviable pickax of CAH because Bar Maisse may not be willing to launch joint venture with CAH. CAH has insufficient information about Bar Maisse, CAH doesnt manage whether Bar Maisse would seek to control the operation or not, that is, CAH will have limited control of operation and reputation. In additi...