Recommending Continued Sponsorship of the Posse Ride Essay -- Harley D

Recommending move Sponsorship of the Posse chew out This is to recommend continued sponsorship of the Posse ride. In install to maximize theeffectiveness and profit-making potential, I propose the following changes in this plan 1) Repeatingsuccessful routes. 2) Involvement of HOG members in route selection. 3) come up up with Posse participants30 days after the completion of events. 4) Creating spontaneity during the ride. 5) Increased participation ofemployees on the rides. These new initiatives would help us recrudesce understand customer needs and build longlasting blood with customers.A Harley-Davidson motorcycle is more than just a mode of imparting or ordinary product. Itsan American icon that is much loved and accept around the world. So, while we are dedicated tocontinuous innovation, we have opted for developing more than revolution to carefully preserve the elementsthat make a Harley clean-cut Posse ride is one of the key elements. Riding is the essence of mot orbikeexperience. The Posse ride builds resonance between die hard members of the Harley community. The storiesnarrated by riders attract non Harley/HOG members. The Posse ride presents us with an opportunity to get togetherfeedback from customers in an environment of extended accessibility and intimacy. Furthermore, it enablesus to provide promotional offering satisfying the need of die-hard HOG members. The Posse Ride linksriders together into a broad community. The ...